The goal of this design is to help users to find what they came for, while still allowing them to get lost in the magic. The first thoughts for this design were inspired by discussions about getting lost and/or not being able to find something or someone at large events.
This project started off with interviewing four people about their experiences navigating large events. I wanted to find out what they considered frustrating / what they have used to navigate places. I also asked about their experience with augment reality, if they did any gaming, and what their experiences were like.
Based on four directed storytelling interviews, users are having a difficult time navigating big events such as State Fair, Renaissance Festival, MOA, Open Street Lyndale or even a museum like the MIA
When I did my competitive analysis, I looked at Google maps, Pokemon Go, Apple Maps, Zombie run!, Disney Land’s app and MOA’s directory app. I wanted to go through a few that were brought up in my interviews as well as a couple others that I had heard of. I found that there is quite a variety, but there really aren't any general large event way-finding apps other than google maps, or mobile apps for individuals spaces like Disney Land or Mall of America's directory app.
I visited a couple of events and using the “fly on the wall” observation method, I gathered some qualitative data, but additionally, I also went another direction focusing on quantitative data for my observation time. I spent about 30 minutes at two different locations and counted up to 468 people. I found that about 1 in 4 small groups of people, at a large events, had at least one mobile device in use. Additionally, about 3 in 4 small groups of people had a mobile device readily available visually.
For this project, I used the Minnesota Renaissance Festival as my main large event example.
As I did the directed storytelling interviews, I asked specifically about the renaissance festival.
Here are a couple things that were said:
Users shared that the renaissance festival can be difficult to navigate & would be open to new ways of navigating
Additionally, I created an empathy map, user journey map, a persona and scenario based on the directed storytelling interviews.
Based on all of the information that I gathered, I embarked on a journey of creating wireframes, starting in low fidelity. As I continued on the project and figured out the design for some main screens, I continued to iterate and up the fidelity.
Once I created an interactive prototype, I was ready for usability testing.
For the Questable design’s usability testing, I interviewed six users. They shared:
Overall, it seems that there is definitely a space on the market for Questable!
I thoroughly enjoyed working on this project, and I would happily to do it for you!
I would be happy to hear from you.
