Climb Theatre is a twin cities based non profit organization that annually inspires more than 150,000 people to make the world a better place. They aim to help people and communities build emotional resiliency.
CLIMB stakeholders asked for help building understanding on their website in a way that ignites action and participation from their users. Additionally, they want the websites reach to increase to reach more people and more communities. Climb Stakeholders had noticed a difference between what they offered and what users thought they offered.
In the beginning of this process, I knew I needed to collect some data to be able to support Climb Theatre and it's stakeholders. I started off with a content audit and some secondary research. My goal for these were to prepare to connect with the Stakeholders, Michael & Anton, as well as begin to build a possible scope. Within the same ground laying space, it was clear that an information architecture diagram was going to be useful in this process. There was a lot going on from page to page, and within the navigation.
After collecting all of this data and synthesizing it, my team and I got to meet with Climb's stakeholders, Michael & Anton. They shared a little bit about what they were noticing and what they hoped to accomplish. We exchanged some thoughts based on secondary research & the content audit. By the end of the meeting, the scope had already begun to form, and by the the end of the day, the draft was finished.
Once the scope of work was solidified, and the team at Climb had confirmed, I took the first step of taking a look at the accessibility. After finishing up our initial research and hypothesizing some potential pain points, we interviewed 7 users fitting the target audience; teachers, facilitators, principles, fundraisers. Climb refers to their two main user groups as "payers" and "players.'
Payers - Decision makers and those that can fund Climb's work. Ex. Principles, corporate funders, superintendents, etc.
Players - Someone looking for a meaningful way to build their student's / audience's / employee's emotional resilience. Ex. Teachers, Councilors, Managers, etc.
The interviewed users were asked to share about what they did day to day, and if they had brought in or worked with outside facilitators. While moderating, I also asked them to take a look around Climb's website. Using Think-aloud protocol, we performed a contextual inquiry and a usability test.
For CLIMB's website usability testing, seven users were interviewed. They shared:
In my pursuit to curb biases, I made a few personas and a user journey map based on the interviews. This was very useful in the process of defining the largest focus areas.
Findings from the interviews and previous research:
Based on the goals of the team at CLIMB, and based on my research, I was able to design something that supports usability, accessibility, and find-ability.
Some of the main focuses for the updated design recommendations were:
I would be happy to hear from you.