My team and I were asked to evaluate SPUR Connects app as they are in the process of building something for small business owners, entrepreneurs, Job seekers, and traveling business employees. Their goals are to help people connect, set up meetings, and track tax information that have to do with those meetings (Ex. receipts).
SPUR Connect asked my team and I to do some research on the usability of this app.
A few of the clients goals were:
We started off using the usability inspection method, cognitive walkthrough, to determine if there are places in the flow of the app where users don't know how to proceed. We found that the app had a few places in the flow where users may stumble if they are new or infrequent visitors.
After the Cognitive walkthrough, my team and I wrote a script and conducted a contextual inquiry Interview.
A few of our goals in the contextual inquiry were:
Though our team only led the interview for one participant, we were able to gather information from four participants.
Here are a few quotes from the participants:
After the user research, the team moved on to synthesizing data using affinity diagramming as our last group effort on the project. After thoroughly combing through the data as a team, I moved into selecting some key findings.
Some of the key findings were:
With time being a major constraint on this project, I chose to focus on three areas. To assist in creating a product for the user, I created three user stories to design for:
Following this process, I started sketching some low fidelity wireframes and crafting an information architecture diagram. Once I felt like I had designed some main screens and the diagram, I worked on a low fidelity user flow with screens.
With SPUR Connect being an early phase startup, the app we were working from was an MVP prototype where all elements and tasks may not be fully functional.
I felt that it would be valuable to build out a bit of a fresh design, as much of the structure was where the user stories were focused, and much of it would be adjusted.
With the screens I designed, I created an interactive prototype. Along with the prototype, I made a guided tour video showcasing the prototype and some annotations on several screens for the client to make sure that the reasoning was clear, as well as the new/adjusted features.
Overall, I think that this app and it's concept could bring a lot of value to users. Looking forward, I would recommend further usability studies for this iteration or any iteration that that is created. If I had more time, I could have focused great on the settings, connections, messaging, calendar and safety in this app.
I would be happy to hear from you.